Crucial FX · 2023

Crucial FX

Playable, projection-mapped and interactive experiences for the world's biggest brands.

Role
Creative Technologist
Organisation
Crucial FX ↗
When
2023
Areas
Live events · Projection mapping · Notch & Disguise · Unreal Engine · Playable media

The work covered AV design and development across software and hardware: Notch, Disguise, Ventuz, Unreal Engine, nDisplay, OptiTrack tracking, large-scale LED and projection mapping. It is the sharp end of live experience, where the render has to hold up in front of a crowd.

Projects included brand and experiential work with Monster, IBM, Kia, Costa and Sterling.

The one I had the most fun on was Qube Smash: an original mixed-reality football game that combines tracking, realtime games engines and an immersive space into an out-of-this-world playable sports experience.

Projects

Crucial FX